ASOS does not currently offer a dedicated senior discount program

ASOS, the online fashion retailer, does not have an official discount for people over a certain age. Unlike some department stores and clothing brands that offer 10% or 15% off to seniors, ASOS does not ask your age at checkout or provide a senior-specific code.

That said, ASOS does run frequent sales and promotions that any customer can use, and some of these may offer better savings than a standard senior discount would. The discounts available to you depend on timing, what you're buying, and whether you sign up for their email list.

If you shop at ASOS regularly or are looking for ways to spend less on clothing, understanding how their sales cycle works and what promotions run year-round will help you find the best prices.

Key Takeaways

  • ASOS has no age-based senior discount, but runs frequent sales that can save 20% to 50% or more on many items.
  • ASOS regularly marks down clothing by season and holds major sales around holiday periods and end-of-season clearance.
  • Signing up for ASOS emails puts you on the list for flash sales and exclusive codes that may not appear on the main website.
  • ASOS Premier membership costs money and is aimed at younger shoppers, so it is not a good fit for most seniors looking to save.

How ASOS sales and promotions work

ASOS runs sales almost constantly. The "Sale" section of their website is always active, with new markdowns added regularly. Items are typically discounted by 20% to 50%, though the selection changes daily and popular sizes sell out quickly.

The biggest sales happen around predictable times: end of season (January and July), Black Friday and Cyber Monday (late November), Boxing Day (late December), and occasional flash sales announced via email. During these periods, discounts can reach 70% off on select items, though this usually applies to older stock rather than new arrivals.

ASOS also runs category-specific promotions — for example, "20% off dresses" or "up to 40% off shoes" — that rotate throughout the month. These are advertised on their homepage and in email newsletters.

Signing up for ASOS emails to catch sales early

ASOS sends email newsletters to subscribers with advance notice of sales, exclusive discount codes, and flash sales that last only a few hours or a day. These codes often give 15% to 25% off and are sometimes the only way to get a discount on full-price items.

To sign up, go to the ASOS website, scroll to the footer, and enter your email address in the "Newsletter" box. You can choose how often you want to hear from them — daily, weekly, or less frequently. You can also unsubscribe at any time using the link in any email they send.

Email subscribers sometimes receive codes that are not posted publicly, so this is worth doing if you plan to shop more than once or twice a year.

ASOS Premier membership and whether it makes sense for you

ASOS offers a paid membership called ASOS Premier, which costs money and includes free shipping and returns, early access to sales, and exclusive discounts. However, it is designed for frequent shoppers and is not marketed toward older adults.

Unless you shop at ASOS multiple times per month, the membership fee will cost more than you save. If you shop occasionally and use the free sales and email codes instead, you will likely spend less overall.

Other ways to save when shopping at ASOS

Beyond sales and email codes, a few other strategies can lower your total cost. ASOS offers free shipping on orders over a certain amount (this threshold varies by country), so combining multiple items into one order rather than shopping separately can save on shipping fees.

ASOS also has a "Returns" section where items customers have sent back are resold at a discount. These are inspected and in good condition, but the selection is limited and changes constantly. Checking this section occasionally may turn up bargains, though you cannot search by size or style — you have to browse.

If you use a cashback website or credit card that offers cashback on online shopping, you may earn a small percentage back on ASOS purchases as well. This is separate from ASOS's own discounts and can add up over time.

Comparing ASOS to other online clothing retailers

If you are shopping for clothing online and want the best price, it is worth comparing ASOS to other retailers. Some department stores like Macy's and Kohl's offer senior discounts of 10% to 15%, which may beat ASOS's sale prices on certain items. Specialty retailers like Lands' End and L.L.Bean also offer senior discounts and focus on classic, durable clothing that many older adults prefer.

ASOS is best for trendy, fashion-forward clothing at lower price points. If you prefer classic styles, better-quality fabrics, or a senior discount as a may provide benefit, you may find better value elsewhere. The right choice depends on what you like to wear and how much you shop.

Frequently Asked Questions

Does ASOS offer a military or veteran discount?

ASOS does not have a dedicated military or veteran discount program. However, military and veteran shoppers can use the same sales, email codes, and promotions available to all customers. Some third-party military discount platforms may list ASOS, so it is worth checking those sites if you are a veteran.

Can I use multiple discount codes on one ASOS order?

No. ASOS allows only one discount code per order. If you have multiple codes, choose the one that saves you the most money. You cannot stack codes or combine a code with a sale price in most cases.

How often does ASOS restock items on sale?

ASOS adds new items to the Sale section almost daily, but popular sizes and styles sell out quickly. If you see something you like at a good price, buying it right away is usually safer than waiting. Restocks happen throughout the day, so checking back in the morning or evening may reveal new markdowns.

What is the return policy at ASOS?

ASOS allows returns within 28 days of delivery for most items, with free return shipping in many countries. Items must be unworn and in original condition. This generous return window means you can order items to try on at home without much risk, which is helpful when shopping online.